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  • REBRANDED 98-YEAR-OLD EVENT ATTRACTS 68% NEW ATTENDEES



    THE OPPORTUNITY:
    DMA, the Data & Marketing Association (formerly the Direct Marketing Association), had represented the creative minds and interests of the marketing community since 1917.

    Nearly a century after its founding, DMA was struggling to evolve its brand positioning from the direct mail and print materials of the 20th century, to the digital, marketing automation tactics of today. Due to the evolution of the industry, the DMA Annual Conference saw peak attendance in the early 2000s before giving way to gradual decline.

    When their new CEO took office in 2015, he saw the need for change and solicited the DMA Board of Directors for support. The CEO, board and conference committee collectively agreed that the organization’s most visible and critical product—their Annual Conference & Expo—needed to be reimagined.

    To reinvent DMA’s annual event and create a new, immersive experience that reengaged their members and attracted a new, broader audience comprised of digital marketing professionals, DMA hired 360 Live Media, a marketing and design agency in Washington, D.C. that helps associations unlock the potential of their meetings.

    THE RESULTS:
    See what 360 Live Media’s visionary leaders and creative problem-solvers implemented to achieve 68% new attendees.

    DOWNLOAD THE IMPACT REPORT

     

    In the event of an event, there’s really only one number you need to know. 360.

    More about this company

    360 Live Media is a full-service marketing and experience design partner that helps you increase attendance, sponsorship sales, and relevance of your live events. Agency services include research, branding,...
    1717 Rhode Island Ave NW #640, Washington, DC 20036 United States
    202-660-1600
    360 Live Media is a full-service marketing and experience design partner that helps you increase attendance, sponsorship sales, and relevance of your live events. Agency services include research, branding,...
    1717 Rhode Island Ave NW #640, Washington, DC 20036 United States
    202-660-1600