THE OPPORTUNITY: DMA, the Data & Marketing Association (formerly the Direct Marketing Association), had represented the creative minds and interests of the marketing community since 1917. Nearly a century after its founding, DMA was struggling to evolve its brand positioning from the direct mail and print materials of the 20th century, to the digital, marketing automation tactics of today. Due to the evolution of the industry, the DMA Annual Conference saw peak attendance in the early 2000s before giving way…

When was the last time you performed a due diligence review on your 401(k) Plan? Did you know: As a retirement plan sponsor you are a plan fiduciary. Therefore, it is your obligation to conduct a periodic review to ensure your plan’s design and associated fees are suitable for, and in the best interest of, your participants. In order to meet this responsibility, the general rule of thumb is to conduct a provider review every three years. The most common…

When it comes to measuring success, your career center likely has many boxes to check. Do your members benefit from it? Does it drive additional traffic to your website? Does it attract new members? Is the data secure? And, does it earn your association non-dues revenue (NDR)? With these goals in mind, our team has outlined a 14-point checklist, Your Blueprint for a Profitable Career Center of top features and factors to include throughout your career center to ensure you’re…