THE OPPORTUNITY: DMA, the Data & Marketing Association (formerly the Direct Marketing Association), had represented the creative minds and interests of the marketing community since 1917. Nearly a century after its founding, DMA was struggling to evolve its brand positioning from the direct mail and print materials of the 20th century, to the digital, marketing automation tactics of today. Due to the evolution of the industry, the DMA Annual Conference saw peak attendance in the early 2000s before giving way…

IT’S AN EXCITING TIME to plan your meeting in Portland, Oregon. Major changes to the city’s convention landscape are on the horizon, and true to Portland’s nature, these additions are inspired by the city’s welcoming spirit. Portland is thrilled to announce the upcoming opening of the Hyatt Regency Portland at the Oregon Convention Center. Construction is almost complete, providing meeting planners the opportunity to book 600 rooms directly across from the Oregon Convention Center by early 2020. The hotel is…

When it comes to shopping for an association management system, the questions people ask are often pretty routine: How much does it cost? What features are included? What does the timeline for implementation look like? But while those questions are important, they aren’t the end-all-be-all. In fact, it’s just as important to establish a good partnership with your future AMS provider. That said, here are six questions – beyond features – you NEED to ask your potential AMS provider: 1. Why do…

When was the last time you performed a due diligence review on your 401(k) Plan? Did you know: As a retirement plan sponsor you are a plan fiduciary. Therefore, it is your obligation to conduct a periodic review to ensure your plan’s design and associated fees are suitable for, and in the best interest of, your participants. In order to meet this responsibility, the general rule of thumb is to conduct a provider review every three years. The most common…

When it comes to measuring success, your career center likely has many boxes to check. Do your members benefit from it? Does it drive additional traffic to your website? Does it attract new members? Is the data secure? And, does it earn your association non-dues revenue (NDR)? With these goals in mind, our team has outlined a 14-point checklist, Your Blueprint for a Profitable Career Center of top features and factors to include throughout your career center to ensure you’re…