At Potomac Communications Group (PCG), we’re more than public relations consultants. We’re 501(c) communications experts. We’ve helped association and society clients successfully:
- Establish themselves as leading voices for their industries and professions
- Become more effective advocates for their members
- Revitalize their brands in order to offer a broader, more powerful value proposition to current and prospective members
- Manage high-level, strategic issues such as executive transitions, regulatory threats and financial crises
- Promote marketing initiatives such as conferences, new products and sponsorship offerings
- Develop websites, infographics and other materials to convey messages with impact.
Before launching PCG in 1981, the firm’s two founding partners managed communications for associations in New York and Washington. Our first client was an association, and since then we have helped more than 135 501(c) organizations develop and implement campaigns that deliver powerful messages through a variety of channels, including social media platforms and innovative direct-contact programs. Based in Washington, our 25 full-time staffers and associates work with clients worldwide. Many of our team members have prior experience in the nonprofit sector and contribute proven practices from trade groups, professional societies and standard-setting organizations.
Our experience has taught us that 501(c) organizations face unique communications challenges:
- Members need to be involved, and they need to see tangible results. Up-front research should seek out the views of leaders and key members, and the program needs to show a steady stream of visible results, to maintain member support.
- The world has become highly competitive for associations and professional societies. Often several organizations are competing for members and leadership in a similar market space. This places a premium on effective positioning and visibility, which can be augmented by social media and other outreach programs.
- Because budgets are often tight, associations need to communicate in ways that deliver the biggest bang for the buck and allow for metrics that quantify results. Programs must be efficient, and they should be flexible – as results are monitored, they often need to be modified for greater impact.
- Digital tools and social media have altered the association world – the interconnectedness they provide can compete with many association services, but also offer great opportunity for associations that use them to enhance their communications programs.
For more information about PCG and how we can help your organization thrive, please visit our website at www.pcgpr.com or contact Laura Hermann at 202-466-7391.