Dean West
312.224.2626 | email
FASAE President
Patty Leeman
202.216.9675 | email
MBA, CAE Vice President
Carol Wolinsky
202.216.9675 | email
Vice President, Research
Phil Puckorius
312.224.2626 | email
Vice President, Education
Meg Whedbee
312.224.2626 | email
MPP Analyst

Association Laboratory


35 East Wacker Drive Suite 850, Chicago, Illinois 60601 United States

About Us

Association Laboratory helps associations make better decisions through strategic planning and by leading strategic change initiatives.

Our thought leadership through such as white papers as Leading Strategic Change in Associations and Creating and Sustaining a Strategic Board are evidence of the company’s knowledge of the real issues facing chief staff officers and their volunteer leadership. 

The company was founded in 1999 and is nationally recognized for its expertise and thought leadership in association research, strategic planning and business strategy. The company serve a client base of leading state, national, and global associations through offices in Chicago, IL and Washington, DC.

Association Laboratory provides your association with a unique value proposition:

Proprietary Collaborative Techniques and Deliberative, Consensus based Engagements
Association Laboratory develops engagements designed to result in real change. Our proprietary collaborative analysis techniques make you and your leadership participants in the process, not recipients. The goals, conclusions and resulting strategies are yours. Leadership buy in means successful implementation.

Objective, Data Driven Decision Making
Association Laboratory is a full service research company providing qualitative, quantitative and data analytics services customized to the needs of associations. You receive comprehensive insights from empirically-validated data using the most sophisticated research techniques in the industry to inform your decisions. Customized methodologies using leading techniques result in actionable data to inform your decisions.

Integrated, Multi-Domain Expertise to Inform Strategy Integration
Association Laboratory works across association domains integrating knowledge from membership, education, meetings and other areas to create a holistic understanding of your challenges and opportunities.  Information, ideas and new strategies cross departmental lines allowing your team to work together more effectively. Integrated knowledge improves the likelihood of successful implementation and superior outcomes.

Experienced and Entrepreneurial Professionals Leading Collaborative, Outcomes-based Engagements
Your engagement is designed around you and your desired goals so that the learning from the research and discussions resides in your association. By developing informed, consensus-driven decisions, you improve the likelihood of successful implementation and ensure that you and your leadership move forward together.

Implementation Support to Provide for Long Term, Sustainable Success
Often, due to the burden of ongoing operations associations struggle to incorporate new strategy into the existing activities of the association. This limits the ability of the association to effectively deliver on the promise of new strategies or the strategic plan.

Association Laboratory supports associations in their efforts to successfully implement new strategy or strategic plans by providing ongoing guidance and implementation planning. Implementation support improves the odds of successful implementation

Suite 700
1444 I Street, NW
Washington, DC 20005
Telephone: 202-216-9675