Kathleen Van De Loo
(518) 465-7085 ext 101 | email
CEO & President
Holly Cargill-Cramer
(518) 465-7085 ext 113 | email
Vice President Governance and Strategy
Amy Williams
(518) 465-7085 ext 106 | email
Vice President Talent and Culture

Association Development Group Inc


136 Everett Rd, Albany, New York 12205 United States

About Us

A woman-owned firm with 20+ years of expertise helping nonprofits grow and thrive, ADG understands the impact associations have on our lives and communities. Whether full-service association management, event planning or creative, ADG will be your partner in effectively communicating your message, fueling your goals and blazing new trails.


Association Management

Our clients vary in size and scope and include local, state, national and international organizations. Our goal in every case is to build long-term, productive relationships that are true to the association’s mission and consistently helpful to leaders and executive staff in meeting their goals and exceeding member expectations.


Nonprofits that work with ADG leverage our industry-leading strategy, marketing, and management teams who provide innovative creative services, results-driven marketing, full-service event management, enriching educational programming, expert membership management, achievable strategic plans and professional financial administration. Our unique team structure includes an executive director, membership coordinator, financial manager, communications director and event planner.


As your professional staff, we help you grow your revenue and successfully attain your objectives through comprehensive strategic plan development and execution, governance oversight, mission driven member programs and services and operational efficiency. ADG’s adept management of day-to-day operations leads your organization to success, moves your priorities forward and achieves your goals.


Strategic Business Planning

Organizations evolve over time. Nonprofits committed to advancing their mission know that – and set aside time to assess where they are today, current strengths and opportunities, and what is needed to move themselves forward. They know a compelling strategy is the starting point for renewed growth and energy, but most don’t have the time or resources to make it happen.


As an organization that provides strategic planning services to both managed and non-managed clients, ADG believes in helping organizations “live into” their strategic plans. We believe that strategic plans are not stagnant documents, but rather should be continually referenced, resourced and updated. We help you focus board and committee meetings around the ongoing forward movement and development of your strategic plan.


Our process includes interviews with key players, board and stakeholder surveys, and interactive SWOT analysis. The information gathered at each stage of the process is key to the development of a practical strategic plan that will serve to focus and guide the board in meeting its agreed-upon short- and long-term strategic goals. The hardest part of strategic work is implementation. ADG’s strategy, marketing, and communications plans for written to monitor and guide progress and keep leaders and staff on track.


Governance Consultant

We consult with a number of professional trade associations seeking to transition to new organizational structures, draft bylaws, bylaws updates, policies and procedures, organizational start-up, executive staff change, leadership development, mergers and new governance structures. We appreciate first-hand that there is more than one way to build a sound organizational structure.

Our process can include an assessment of the Board of Director and Committee positions and roles to determine operational efficiency. We review policies to see if they are adequate for the work at hand, identify relevant regulations for key areas, and determine any updates that may be needed. We then evaluate procedures to ensure alignment with the policies, or recommend modifications be implemented to achieve organizational goals.


Member Services

ADG understands that engaged members are the foundation of your organization. We bring direct knowledge and experience in best practices for member services. We have helped many organizations develop new initiatives that deliver expanded value to members, including programs for young professional development, mentorship, volunteer and leadership recognition, member marketing, thought-leadership, and more.


We have experience in spearheading membership recruitment and retention campaigns that ensure sustained longevity of members. Our internal processes enhance operational efficiencies and ensure that members receive the best quality of service when additional support is needed – be it registering for an event, renewing their membership or navigating the organization’s website. As the frontline of your organization, the passion our member services team has for helping your stakeholders is displayed in each interaction.


Communication Services

A communications plan is critical to achieving an organization’s goals as it is a key strategic piece of your organization’s brand and marketing plan. It’s also vital to increasing awareness of your brand, mission and values to strengthen its position against competitors. To effectively tell your brand’s story, all stakeholders need to be unified behind a core message that clearly and succinctly differentiates your nonprofit in the marketplace. Getting there includes the identification of core strengths and areas of growth potential; developing marketing elements and communication tools to reach targeted audiences; and having a marketing strategy to spread the message uniformly to target audiences or current and potential consumers.


Our comprehensive communication assessments include an executive summary, market position synopsis, core plan elements including your brand narrative, the layout of an actionable plan, step-by-step instructions on execution and a sample plan. Additional services include the development of social media strategy, marketing plans, annual content calendars and more.


ADG specializes in developing compelling messages and corresponding marketing plans that drive audiences to get engaged. It is our philosophy that good two-way communication is the foundation on which we all move forward and grow. As such, ADG focuses on ensuring top-notch communications with members and volunteers, as well as the public at large.


This is work we do every day in every core area listed. Yet, it is never work we tire of — ADG team members all share a passion for organizational management, member service and communication.


Whether you choose to leverage the talents of our full-service Association Management Teams or activate our expert Project Management Teams (creative services, web and digital marketing, event and meeting management, and strategic consulting), we promise to deliver superior outcomes for your organization. Engage your members, advance your mission and move your priorities forward with ADG.