Avenue M is a full-service market research and consulting agency with in-depth expertise in examining why individuals believe in brands, organizations, and missions. Established more than a decade ago by CEO Sheri Jacobs, FASAE, CAE, Avenue M Group was formed on the concept of giving clients the individualized attention, expertise and insights they need and deserve to obtain the results they desire. Since its inception, more than 200 associations have turned to this 100% woman-owned organization to help them solve the challenges they face and remain relevant in the future.
Expertise. We have literally “written the books” on membership value, business models and member market research. We have a proven track record of helping organizations, large and small, align with the changing needs of an industry, while ensuring the organization has the support of its volunteer leaders. We engage with forward-thinking association partners, frequently speak at industry events and continually learn from all industries, regardless of tax status. Our staff have advanced degrees, certifications and extensive experience working in a variety of industries and professions. We use our experiences to help each of our clients accomplish their project goals in service of achieving their mission.
Size. Size matters – especially when you are selecting a partner for an important initiative or research study. We have found that a team of 8 is the sweet spot that allows us to make sure every client receives superlative focus and attention from our team. Unlike smaller groups, we have the bench strength and bandwidth to handle the ebb and flow of business. Unlike larger groups, we will never assign a junior team to your project with just executive swoop-ins. When you partner with Avenue M, you get the A+ team every day.
Commitment. Our commitment to the association industry is unsurpassed. Sheri Jacobs, FASAE, CAE worked in associations for many years prior to becoming a consultant. She earned the CAE designation, was selected by peers to receive the industry’s highest service awards and achieved the Fellow designation (bestowed on only 1% of the association community). Having served on a staff executive team as a chief marketing officer and a member of the ASAE and ASAE Foundation boards, Sheri can say, “I have sat in your seat,” to almost every individual in this industry, including a chair, Finance committee member, treasurer, executive staff, director, and manager. Avenue M makes recommendations that can be operationalized and don’t just gather dust on a shelf.
Results. Working with Avenue M means associations will benefit from our ability to provide realistic recommendations that result in measurable outcomes.