For 20+ years, MYB has been working with associations to design, evaluate and elevate event experiences and educational programming. Our approach is holistic, data-driven and centered around the needs of your various audiences. Attendee expectations for a personalized experience demand a more segmented approach to content development and experience design and we leverage data and current trends to help you deliver more valuable events. We develop in-depth attendee personas to help you better understand them, design around their needs, more effectively communicate your value and expand your reach. Call us today to discuss how we might help you sleep better tonight.