For 20+ years, MYB has been providing guidance to associations, helping them to chart a path for growth and sustainable relevancy. Our approach is holistic and data-driven, delivering needed strategy for creating more value for your audiences and better communicating that value, cutting through the clutter. Our robust research approach guides the development of meaningful insights that inform new product development, the improvement of current offerings and events and elevates your marketing and positioning. We develop in-depth personas to better target your audiences, expand your reach, deepen engagement, build your brand, and convey your true value to stakeholders. Call us today to discuss how we might help you sleep better tonight.