Top-tier strategic association sponsorships developed and sold by SponsorLogic over the last five years for the firm's association clients produced more than $9.2 million in cash rights fees.
The average annual cash value of each of the 95 sponsorships developed and sold for SponsorLogic clients from 2013-2018 exceeds $97,000 per year, ranging from $50,000-$150,000 per year each. In 2018, firm principal Mel Poole sold sponsorships for a program he developed that topped $3.7 million in cash rights fees for one client. That program is fully subscribed and sold out through December, 2020. All contracts required 2-4 year commitments from sponsors. The programs work well for associations and their elite sponsors. Over the last 10 years, SponsorLogic-developed programs have a sponsor-renewal rate of more than 95 percent.
SponsorLogic develops powerful association sponsorship programs that respect association cultures and operate under rules determined by association clients while producing record rights fees and multi-year commitments.
Success stories include the National Electrical Contractors Association; National Confectioners Association; Sheet Metal and Air Conditioning Contractors' National Association; Association for Manufacturing Technology and IMTS, the largest manufacturing trade show in the Western Hemisphere; EDUCAUSE; National Association of Home Builders; Construction Financial Management Association; Hearth, Patio & Barbecue Association; United Way of the Carolinas; United States Luge Association; Ladies Professional Golf Association; and others.
The firm also collaborates with national-level B2B marketers to develop best-in-class sales, networking and brand-building opportunities that require successful and relevant interactions with trade associations. Success stories include Schneider Electric/Square D; 3M; Graybar; Thomas & Betts/ABB; Southwire; Textron Greenlee; UPS; Federated Insurance; Philips Lighting; Trimble; Milwaukee Tools; United Rentals; Milliken; Daikin Applied; BKD; Viewpoint Construction Software; Titus HVAC; Ingersoll Rand; Valvoline; Club Car; Absolut; and more.
SponsorLogic was founded in 1997. The firm is located in suburban Charlotte, N.C.